Hi, I’m Alexi.

I've spent over two decades helping teams turn complicated problems into products people actually enjoy using.

From scrappy startups to household names like Amazon and T-Mobile, I've been the person who brings clarity when things get messy.

I'm currently consulting and acting as a fractional design leader. If your product could be clearer, simpler, or just better, let’s talk.


My Approach

I've spent over two decades helping teams turn complicated problems into products people actually enjoy using.

From scrappy startups to household names like Amazon and T-Mobile, I've been the person who brings clarity when things get messy.

I'm currently consulting and acting as a fractional design leader. If your product could be clearer, simpler, or just better, let’s talk.

Services Offered:

Design Leadership Advisory

Senior design thinking without the full-time hire. I work alongside your team, mentor your designers, and help establish standards that make a real difference.

App, Product & Platform Standards Audit
A deep look at your app or digital product covering user experience, user interface, user flows, friction points, and platform standards. You get a clear report with prioritized recommendations you can actually act on.

User Experience Strategy & Roadmap
For teams that have a product but no real design direction. We'll define where you're going, identify the gaps, and build a roadmap that connects design to business outcomes.

Product Discovery & Definition
Figuring out what to build and for whom before you build it. User needs, competitive context, feature prioritization, and early concept direction.

User Flow Optimization
Focused improvements on the flows that matter most — onboarding, conversion, retention. Outcome-driven work tied to real business metrics.

Design System Assessment
A review of your existing design system or a plan for building one. I'll identify what's working, what's missing, and what your team needs to move faster.

Team, Process & Workshop Consulting
Helping design teams work better together. Critique culture, cross-functional handoffs, hiring guidance, and workshop facilitation.What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.

Simple ideas

Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.

Lasting impact

We build with clarity, act with integrity, and always stay curious.