Much of my Design process is summarized in the diagram above. This iterative approach leads to balanced product design; satisfying the needs of the user and the business itself.

  • DISCOVERY:

    • Kick off the project with a multidisciplinary team of Designers, Engineers, Researchers, Product Managers etc. - they should be involved throughout

    • Recognize problems to solve for, such as -

      • New users feeling overwhelmed when landing within an app

      • Unsure what they should do first

      • Expending too much effort to meet their primary goals

    • Validate problem set with interviews and research

    • Revisit or create Personas, Customer Journeys, Empathy Maps, Competitive Analysis, etc.

  • DEFINITION:

    • Evaluate Business Requirements

    • Consider Tech Requirements and limitations

    • Establish metrics to measure success

  • IDEATE, TEST, PROTOTYPE:

    • Prioritize features that provide most value to the users while also meeting business goals

    • Create rough wireframes, mockups, and prototypes for testing

    • Refine interactions based on results from testing

  • BUILD & DEPLOY:

    • Deliver Interaction Specs, designs, documentation etc.

    • Work with Engineering and QA to properly implement

  • MEASURE:

    • Examine success metrics to futher guide next iterations as needed